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Economics By Design brings the combined disciplines of economics and design to provide an evidenced and value-based perspective to challenging population health issues, to power improvement across the health and care system.

Virtual International Expert Network

If you are a health innovator, health economics will be able to help with your journey. We offer advisory or project-based engagements.

If you are a health professional and need health economic and value based support we offer advisory, project direction/management and subject matter expertise.

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Case Studies

World Health Organisation, Sudan


Projects: The design of an Essential Health Benefits Package for Sudan and the development of Provider Payment Mechanisms to deliver the Essential Benefits Package in Sudan.

These two key projects were commissioned by the European Union and World Health Organisation, to support the Government of Sudan on its journey towards Universal Healthcare. The two projects represent linked components of a new system involving a separation of the role of payer and provider.

The full reports, together with an overview of the new health care system in Sudan is provided via this website.

Health Education England


Project: Economic Evaluation of the Extended Surgical Team Pilots & Development of ROI Tool

Economics by Design was commissioned to undertake an economic evaluation of a new workforce model to support improvements to surgical training and service delivery. We developed the value proposition for the new models and evaluated pilots in Manchester and Chester. Together with Health Economics Consulting Group, University of East Anglia, we developed a return-on-investment tool for NHS trusts to demonstrate the value of this workforce model in their local context. Further information on the findings, including the results of the evaluation, can be found on the link below.

The ROI tool and user guide can be found here.



Project: HEE Star Workforce Transformation Tool

HEE commissioned health economists Economics By Design, to qualify and quantify the value to Providers and systems of applying the HEE Star methodology to planning workforce redesign. Evidence drawn from multiple examples of use, illustrate greater results in a shorter time period – saving time for senior leaders and clinicians, as well as generating the potential for faster and wider change, given the efficiency and breadth of the design process.




Project: Economic Evaluation of the National CLEAR Programme

Economics by Design and RREAL UCL collaborated on a formative evaluation of the National Clinically-Led workforcE and Activity Redesign (CLEAR) Programme. Sponsored by Health Education England, the programme is hosted by East Lancashire NHS Trust and delivered by 33n, a team of NHS clinicians, data engineers and scientists who are united in their passion to improve services, address workforce challenges and enhance patient care. We worked with the team to develop the value proposition and designed a cost-consequence analysis to demonstrate the financial and non-financial economic impact of CLEAR. Further information on the evaluation can be found via this link.

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Our philosophy is based on building long-standing relationships, by listening, collaborating, building capability, and helping our clients make relevant global connections so as to learn from the best experience.

How We Can Help

Value Proposition Support


Digital Health

Health System Design

Health Financing

Strategic Purchasing

Population Health Management

Integrated Care

Workforce Transformation